Small Business Success Tips Podcast (episode 19)
Summary: Mark Amtower provides powerful tips for defining your business niche, highlighting differentiation, building strategic relationships, conducting effective research, and using social media and networks.
Guest Bio: Mark Amtower of Amtower & Company is one of the foremost GovCon consultants advising companies on how to grow and succeed in the federal government market. As author, speaker, consultant, coach and radio host, Mark has dedicated over 30 years to helping government contractors and has advised over 2,500 companies. His consulting services have led to well over $30 billion in sales, helping many companies become category leaders in the government market.
His radio show Amtower Off-Center is available on Federal News Radio and he has numerous blogs and newsletters, especially the Amtower Report. His books include Selling to the Government or Government Marketing Best Practices.
In this episode, Mark Amtower addresses:
Host: Neil McDonnell is an experienced small business owner and seasoned entrepreneur. An Army veteran, president of SV Mac Pack, and the founder of the HUBZone Chamber of Commerce, Neil is a government contracting subject expert and HUBZone advocate for media and conferences.
His podcast series offers key information and tips to help small businesses gain insight into government agencies and large prime contractors and develop strategies to effectively present services.