Small Business Success Tips Podcast (episode 18)
Summary: Lani MacRae provides a general overview to DOE and then offers specific tips and superb advice to help small businesses develop capability statements that grab the attention of contracting officers.
Guest Bio: Lani MacRae is the Small Business Program Manager with the Office of Energy Efficiency and Renewable Energy (EERE) where she helps small businesses navigate available resources and opportunities with the DOE. She is based in Golden, Colorado, at the National Renewable Energy Laboratory (NREL) the only federal lab dedicated to research, development, commercialization, and deployment of renewable energy and energy efficiency technologies. Lani has been with the DOE since 1991 and has a well-deserved reputation for being a strong resource and ally to small businesses in the federal marketplace.
U.S. Department of Energy has a decentralized procurement process for buying goods and services which is carried out by the contracting offices primarily at field locations. The Headquarters Procurement Services office buys for many of the program elements and offices at headquarters.
In this episode, Lani MacRae explains:
branding considerations: consistency across websites, business cards, letterhead, etc.
Dynamic visual impressions: positive imagery in photos
design traps ie colors that disappear when printed in B&W, cluttered content and other distractions
Host: Neil McDonnell is an experienced small business owner and seasoned entrepreneur. An Army veteran, president of SV Mac Pack, and the founder of the HUBZone Chamber of Commerce, Neil is a government contracting subject expert and HUBZone advocate for media and conferences.
His podcast series offers key information and tips to help small businesses gain insight into government agencies and large prime contractors and develop strategies to effectively present services.